client:

client:

arc+

arc+

Year:

Year:

2025

2025

about

arc+ stands for more than architecture.
The “+” symbolizes the added value of connecting spatial design with identity and strategic foresight – creating work environments that are not only highly functional, but also authentically translate an organization’s culture into future-oriented spaces.
With an integrated approach to architecture, planning, and change management, arc+ supports the entire transformation process.
The result: Architecture reflecting corporate culture.


The design of arc+ is based on the fundamental shape of an arc, which inspired the creation of a custom type logo. Its fine linework carries through into the typography, layouts, and all UI components, creating a refined visual language that echoes architectural planning drawings. The result is a minimalist, precise look that conveys both clarity and lightness—bridging aesthetics, functionality, and intent.


The arc+ website stands out with a minimalist design featuring clear lines and precise structure. Consistent grids, generous white space, and perfectly aligned elements create a sense of order and calm. The design feels thoughtful, professional, and reflects the architectural standards of the firm.


The brand identity of arc+ is inspired by technical architectural drawings: clear shapes, fine lines, and striking black-and-white contrasts convey precision and utmost professionalism. The minimalist design approach uses generous white space to highlight images and concise messages. The color palette – including Clean White, Black, Forrest, Dark Forrest, Earth, Stone, and Lime – reinforces the clean, modern aesthetic: natural tones like Forrest and Earth feel grounded and harmonious, while accents like Lime add freshness and energy. The architecture reflects the clients’ values, creating spaces that authentically express identity and company culture. Images and quotes make this “plus” emotionally tangible.

services

Brand Design & Visual Identity

Brand Design & Visual Identity

Brand Strategy

Brand Strategy

Brand & Market Analysis

Brand & Market Analysis

Design Systems & Guidelines

Design Systems & Guidelines

Brand Positioning & Differentiation

Brand Positioning & Differentiation

Stakeholder & Expert Interviews

Stakeholder & Expert Interviews

UX/UI Design & Digital Products

UX/UI Design & Digital Products

Brand Purpose & Narrative

Brand Purpose & Narrative

Strategic & Territories & White Spaces

Strategic & Territories & White Spaces

Needs & Tension Mapping

Needs & Tension Mapping

Naming & Verbal Strategy

Naming & Verbal Strategy

Competitive & Category Mapping

Competitive & Category Mapping

Digital, Print & Environmental Media

Digital, Print & Environmental Media

Workshops & Co Creating Sessions

Workshops & Co Creating Sessions

Value & Benefit Definition

Value & Benefit Definition

Persona & Audience Models

Persona & Audience Models

Other works

Interested in working with us? We would love to hear from you.

We help brands, teams, and founders turn sparks of inspiration into powerful brandspaces.

Julia Pauli | Client Service Director

client:

client:

arc+

arc+

Year:

Year:

2025

2025

about

arc+ stands for more than architecture.
The “+” symbolizes the added value of connecting spatial design with identity and strategic foresight – creating work environments that are not only highly functional, but also authentically translate an organization’s culture into future-oriented spaces.
With an integrated approach to architecture, planning, and change management, arc+ supports the entire transformation process.
The result: Architecture reflecting corporate culture.


The design of arc+ is based on the fundamental shape of an arc, which inspired the creation of a custom type logo. Its fine linework carries through into the typography, layouts, and all UI components, creating a refined visual language that echoes architectural planning drawings. The result is a minimalist, precise look that conveys both clarity and lightness—bridging aesthetics, functionality, and intent.


The arc+ website stands out with a minimalist design featuring clear lines and precise structure. Consistent grids, generous white space, and perfectly aligned elements create a sense of order and calm. The design feels thoughtful, professional, and reflects the architectural standards of the firm.


The brand identity of arc+ is inspired by technical architectural drawings: clear shapes, fine lines, and striking black-and-white contrasts convey precision and utmost professionalism. The minimalist design approach uses generous white space to highlight images and concise messages. The color palette – including Clean White, Black, Forrest, Dark Forrest, Earth, Stone, and Lime – reinforces the clean, modern aesthetic: natural tones like Forrest and Earth feel grounded and harmonious, while accents like Lime add freshness and energy. The architecture reflects the clients’ values, creating spaces that authentically express identity and company culture. Images and quotes make this “plus” emotionally tangible.

services

Brand Design & Visual Identity

Brand Design & Visual Identity

Brand Strategy

Brand Strategy

Brand & Market Analysis

Brand & Market Analysis

Design Systems & Guidelines

Design Systems & Guidelines

Brand Positioning & Differentiation

Brand Positioning & Differentiation

Stakeholder & Expert Interviews

Stakeholder & Expert Interviews

UX/UI Design & Digital Products

UX/UI Design & Digital Products

Brand Purpose & Narrative

Brand Purpose & Narrative

Strategic & Territories & White Spaces

Strategic & Territories & White Spaces

Needs & Tension Mapping

Needs & Tension Mapping

Naming & Verbal Strategy

Naming & Verbal Strategy

Competitive & Category Mapping

Competitive & Category Mapping

Digital, Print & Environmental Media

Digital, Print & Environmental Media

Workshops & Co Creating Sessions

Workshops & Co Creating Sessions

Value & Benefit Definition

Value & Benefit Definition

Persona & Audience Models

Persona & Audience Models

Other works

Interested in working with us? We would love to hear from you.

We help brands, teams, and founders turn sparks of inspiration into powerful brandspaces.

Julia Pauli | Client Service Director

client:

client:

arc+

arc+

Year:

Year:

2025

2025

about

arc+ stands for more than architecture.
The “+” symbolizes the added value of connecting spatial design with identity and strategic foresight – creating work environments that are not only highly functional, but also authentically translate an organization’s culture into future-oriented spaces.
With an integrated approach to architecture, planning, and change management, arc+ supports the entire transformation process.
The result: Architecture reflecting corporate culture.


The design of arc+ is based on the fundamental shape of an arc, which inspired the creation of a custom type logo. Its fine linework carries through into the typography, layouts, and all UI components, creating a refined visual language that echoes architectural planning drawings. The result is a minimalist, precise look that conveys both clarity and lightness—bridging aesthetics, functionality, and intent.


The arc+ website stands out with a minimalist design featuring clear lines and precise structure. Consistent grids, generous white space, and perfectly aligned elements create a sense of order and calm. The design feels thoughtful, professional, and reflects the architectural standards of the firm.


The brand identity of arc+ is inspired by technical architectural drawings: clear shapes, fine lines, and striking black-and-white contrasts convey precision and utmost professionalism. The minimalist design approach uses generous white space to highlight images and concise messages. The color palette – including Clean White, Black, Forrest, Dark Forrest, Earth, Stone, and Lime – reinforces the clean, modern aesthetic: natural tones like Forrest and Earth feel grounded and harmonious, while accents like Lime add freshness and energy. The architecture reflects the clients’ values, creating spaces that authentically express identity and company culture. Images and quotes make this “plus” emotionally tangible.

services

Brand Design & Visual Identity

Brand Design & Visual Identity

Brand Strategy

Brand Strategy

Brand & Market Analysis

Brand & Market Analysis

Design Systems & Guidelines

Design Systems & Guidelines

Brand Positioning & Differentiation

Brand Positioning & Differentiation

Stakeholder & Expert Interviews

Stakeholder & Expert Interviews

UX/UI Design & Digital Products

UX/UI Design & Digital Products

Brand Purpose & Narrative

Brand Purpose & Narrative

Strategic & Territories & White Spaces

Strategic & Territories & White Spaces

Needs & Tension Mapping

Needs & Tension Mapping

Naming & Verbal Strategy

Naming & Verbal Strategy

Competitive & Category Mapping

Competitive & Category Mapping

Digital, Print & Environmental Media

Digital, Print & Environmental Media

Workshops & Co Creating Sessions

Workshops & Co Creating Sessions

Value & Benefit Definition

Value & Benefit Definition

Persona & Audience Models

Persona & Audience Models

Other works

Interested in working with us? We would love to hear from you.

We help brands, teams, and founders turn sparks of inspiration into powerful brandspaces.

Julia Pauli | Client Service Director