Our Mission
Bold brands don’t try to impress.They create clarity in a world of noise. By turning difference into strength, they make choices simpler — and connections stronger.
Bold brand building process
01
Transcend
Transcend
We step outside the brand to see it clearly. We analyze the product, its context, and its environment — understanding owners, creators, users, values, and needs. This is where insight replaces assumption and clarity begins. What happens here in essence is, we move from internal perspective to external truth, from intuition to evidence And from noise to insight.
Brand & Market Analysis
Brand & Market Analysis
Stakeholder & Expert Interviews
Stakeholder & Expert Interviews
User & Audience Research
User & Audience Research
Needs & Tension Mapping
Needs & Tension Mapping
On-Site & Contextual Analysis
On-Site & Contextual Analysis
Competitive & Category Mapping
Competitive & Category Mapping
Workshops & Co-Creation Sessions
Workshops & Co-Creation Sessions
Value & Benefit Definition
Value & Benefit Definition
Persona & Audience Models
Persona & Audience Models
Desk Research & Trend Analysis
Desk Research & Trend Analysis
02
Expand
Expand
We challenge the obvious to unlock potential. Based on insight, we define strategy, sharpen positioning, and expand the brand’s strategic space. This is where direction is set and relevance is designed. What happens here in essence is, we move from insight to opportunity, from existing positions to new strategic ground and from clarity to momentum.
Brand Strategy
Brand Strategy
Brand Positioning & Differentiation
Brand Positioning & Differentiation
Brand Purpose & Narrative
Brand Purpose & Narrative
Brand Architecture
Brand Architecture
Strategic Territories & White Spaces
Strategic Territories & White Spaces
Innovation & Concept Development
Innovation & Concept Development
Naming & Verbal Strategy
Naming & Verbal Strategy
Media & Channel Strategy
Media & Channel Strategy
Experience Strategy
Experience Strategy
Portfolio Strategy
Portfolio Strategy
Strategic Roadmaps & Playbooks
Strategic Roadmaps & Playbooks
03
Brand
Brand
We turn strategy into presence. Design, communication, and experiences make the brand tangible across all touchpoints.
This is where the brand becomes visible, usable, and ownable. What happens here in essence is, we move from concept to reality, from strategy to expression and from idea to impact.
Brand Design & Visual Identity
Brand Design & Visual Identity
Design Systems & Guidelines
Design Systems & Guidelines
UX / UI Design & Digital Products
UX / UI Design & Digital Products
Interior & Spatial Design
Interior & Spatial Design
Communication Design
Communication Design
Content & Campaign Development
Content & Campaign Development
Digital, Print & Environmental Media
Digital, Print & Environmental Media
Social Media & Platform Design
Social Media & Platform Design
Launch & Rollout Concepts
Launch & Rollout Concepts
Brand Governance & Implementation Support
Brand Governance & Implementation Support
Team Leads
BRANDSPACE is part of Serviceplan Group's überlab in the House of Communication and offers a team of experts combining a broad set of skills from brand strategy to brand marketing. Experienced in a variety of industries and markets expect more than standard solutions - including the unexpected.
Arnd Feuerbaum
Managing Partner
Dennis Pfisterer
Managing Partner
Julia Pauli
Client Service Director
We’re always looking for passionate creatives who want to grow, collaborate, and shape bold ideas.
We specialize in crafting unique and impactful brand identities that resonate with your target audience.
Our Mission
Bold brands don’t try to impress.They create clarity in a world of noise. By turning difference into strength, they make choices simpler — and connections stronger.
Bold brand building process
01
Transcend
Transcend
We step outside the brand to see it clearly. We analyze the product, its context, and its environment — understanding owners, creators, users, values, and needs. This is where insight replaces assumption and clarity begins. What happens here in essence is, we move from internal perspective to external truth, from intuition to evidence And from noise to insight.
Brand & Market Analysis
Brand & Market Analysis
Stakeholder & Expert Interviews
Stakeholder & Expert Interviews
User & Audience Research
User & Audience Research
Needs & Tension Mapping
Needs & Tension Mapping
On-Site & Contextual Analysis
On-Site & Contextual Analysis
Competitive & Category Mapping
Competitive & Category Mapping
Workshops & Co-Creation Sessions
Workshops & Co-Creation Sessions
Value & Benefit Definition
Value & Benefit Definition
Persona & Audience Models
Persona & Audience Models
Desk Research & Trend Analysis
Desk Research & Trend Analysis
02
Expand
Expand
We challenge the obvious to unlock potential. Based on insight, we define strategy, sharpen positioning, and expand the brand’s strategic space. This is where direction is set and relevance is designed. What happens here in essence is, we move from insight to opportunity, from existing positions to new strategic ground and from clarity to momentum.
Brand Strategy
Brand Strategy
Brand Positioning & Differentiation
Brand Positioning & Differentiation
Brand Purpose & Narrative
Brand Purpose & Narrative
Brand Architecture
Brand Architecture
Strategic Territories & White Spaces
Strategic Territories & White Spaces
Innovation & Concept Development
Innovation & Concept Development
Naming & Verbal Strategy
Naming & Verbal Strategy
Media & Channel Strategy
Media & Channel Strategy
Experience Strategy
Experience Strategy
Portfolio Strategy
Portfolio Strategy
Strategic Roadmaps & Playbooks
Strategic Roadmaps & Playbooks
03
Brand
Brand
We turn strategy into presence. Design, communication, and experiences make the brand tangible across all touchpoints.
This is where the brand becomes visible, usable, and ownable. What happens here in essence is, we move from concept to reality, from strategy to expression and from idea to impact.
Brand Design & Visual Identity
Brand Design & Visual Identity
Design Systems & Guidelines
Design Systems & Guidelines
UX / UI Design & Digital Products
UX / UI Design & Digital Products
Interior & Spatial Design
Interior & Spatial Design
Communication Design
Communication Design
Content & Campaign Development
Content & Campaign Development
Digital, Print & Environmental Media
Digital, Print & Environmental Media
Social Media & Platform Design
Social Media & Platform Design
Launch & Rollout Concepts
Launch & Rollout Concepts
Brand Governance & Implementation Support
Brand Governance & Implementation Support
Team Leads
BRANDSPACE is part of Serviceplan Group's überlab in the House of Communication and offers a team of experts combining a broad set of skills from brand strategy to brand marketing. Experienced in a variety of industries and markets expect more than standard solutions - including the unexpected.
Arnd Feuerbaum
Managing Partner
Dennis Pfisterer
Managing Partner
Julia Pauli
Client Service Director
We’re always looking for passionate creatives who want to grow, collaborate, and shape bold ideas.
We specialize in crafting unique and impactful brand identities that resonate with your target audience.
Our Mission
Bold brands don’t try to impress.They create clarity in a world of noise. By turning difference into strength, they make choices simpler — and connections stronger.
Bold brand building process
01
Transcend
Transcend
We step outside the brand to see it clearly. We analyze the product, its context, and its environment — understanding owners, creators, users, values, and needs. This is where insight replaces assumption and clarity begins. What happens here in essence is, we move from internal perspective to external truth, from intuition to evidence And from noise to insight.
Brand & Market Analysis
Brand & Market Analysis
Stakeholder & Expert Interviews
Stakeholder & Expert Interviews
User & Audience Research
User & Audience Research
Needs & Tension Mapping
Needs & Tension Mapping
On-Site & Contextual Analysis
On-Site & Contextual Analysis
Competitive & Category Mapping
Competitive & Category Mapping
Workshops & Co-Creation Sessions
Workshops & Co-Creation Sessions
Value & Benefit Definition
Value & Benefit Definition
Persona & Audience Models
Persona & Audience Models
Desk Research & Trend Analysis
Desk Research & Trend Analysis
02
Expand
Expand
We challenge the obvious to unlock potential. Based on insight, we define strategy, sharpen positioning, and expand the brand’s strategic space. This is where direction is set and relevance is designed. What happens here in essence is, we move from insight to opportunity, from existing positions to new strategic ground and from clarity to momentum.
Brand Strategy
Brand Strategy
Brand Positioning & Differentiation
Brand Positioning & Differentiation
Brand Purpose & Narrative
Brand Purpose & Narrative
Brand Architecture
Brand Architecture
Strategic Territories & White Spaces
Strategic Territories & White Spaces
Innovation & Concept Development
Innovation & Concept Development
Naming & Verbal Strategy
Naming & Verbal Strategy
Media & Channel Strategy
Media & Channel Strategy
Experience Strategy
Experience Strategy
Portfolio Strategy
Portfolio Strategy
Strategic Roadmaps & Playbooks
Strategic Roadmaps & Playbooks
03
Brand
Brand
We turn strategy into presence. Design, communication, and experiences make the brand tangible across all touchpoints.
This is where the brand becomes visible, usable, and ownable. What happens here in essence is, we move from concept to reality, from strategy to expression and from idea to impact.
Brand Design & Visual Identity
Brand Design & Visual Identity
Design Systems & Guidelines
Design Systems & Guidelines
UX / UI Design & Digital Products
UX / UI Design & Digital Products
Interior & Spatial Design
Interior & Spatial Design
Communication Design
Communication Design
Content & Campaign Development
Content & Campaign Development
Digital, Print & Environmental Media
Digital, Print & Environmental Media
Social Media & Platform Design
Social Media & Platform Design
Launch & Rollout Concepts
Launch & Rollout Concepts
Brand Governance & Implementation Support
Brand Governance & Implementation Support
Team Leads
BRANDSPACE is part of Serviceplan Group's überlab in the House of Communication and offers a team of experts combining a broad set of skills from brand strategy to brand marketing. Experienced in a variety of industries and markets expect more than standard solutions - including the unexpected.
Arnd Feuerbaum
Managing Partner
Dennis Pfisterer
Managing Partner
Julia Pauli
Client Service Director