In the modern workplace, interaction is paramount, necessitating a receptiveness to innovation, modern tech, and evolving work modalities. The überlab at the House of Communication embodies this ethos, positioning itself as an accessible hub for diverse exchanges. Offering conferencing, event and office spaces, it's a stimulating environment where analog and digital, experimental and professional, creative and commercial — don't just coexist, but coalesce, and enrich one another.

For Serviceplan's new brand, überlab, we've crafted a brand strategy and design that encapsulate the essence of innovation and collaboration. The core brand promise, "Joy at Work Überall," reflects a commitment to fostering delight and satisfaction in every work environment.

The visual identity is expressed through a series of overlapping shapes, an artistic representation of interactive and mutually enriching spaces. Complementing Serviceplan's established color scheme, we've introduced the hue of purple—a color that evokes creativity, independence, diversity, and peace of mind—to round out the brand's dynamic and inclusive personality.