client:

client:

in.grid

in.grid

Year:

Year:

2023

2023

about

In the heart of Berlin's Spandau district, a visionary real estate project is unfolding that promises to reshape urban working and living. Spanning over 220,000 sqm, the twelve buildings represent an extensive mixed-use development designed from scratch, featuring an innovative blend of office spaces, cutting-edge laboratories, engaging commercial zones, and inviting community areas.

This ambitious project is not just about building structures but creating an ecosystem where work-life balance thrives amidst extensive publicly accessible green spaces. With gardens woven into the fabric of the ground level and lush rooftop sanctuaries, it aims to bring a slice of nature back to the cityscape, promoting biodiversity and well-being for all who visit or dwell within.

in.grid as a brand embodies a new breed of intelligent architecture: Intelligently built and always open for new ideas. It stands out with a grid-like design that's both smart and adaptable. Talking to progressive minds looking for more than just a workspace; it's created to feel like the perfect launchpad for visionary ideas. A framework, designed to be functional and straight forward, but with it’s custom animated typo literally speaking to you emotionally. Her language is uncomplicated, her tone of voice friendly and casual. Her message always simple: Here with me, you can let your ideas lift off.

services

Brand Design & Visual Identity

Brand Design & Visual Identity

Brand Strategy

Brand Strategy

Brand & Market Analysis

Brand & Market Analysis

Design Systems & Guidelines

Design Systems & Guidelines

Brand Positioning & Differentiation

Brand Positioning & Differentiation

UX/UI Design & Digital Products

UX/UI Design & Digital Products

Brand Purpose & Narrative

Brand Purpose & Narrative

Strategic & Territories & White Spaces

Strategic & Territories & White Spaces

Needs & Tension Mapping

Needs & Tension Mapping

Communication Design

Communication Design

Innovation & Concept Development

Innovation & Concept Development

Content & Campaign Development

Content & Campaign Development

Naming & Verbal Strategy

Naming & Verbal Strategy

Competitive & Category Mapping

Competitive & Category Mapping

Workshops & Co Creating Sessions

Workshops & Co Creating Sessions

Value & Benefit Definition

Value & Benefit Definition

Desk Research & Trend Analysis

Desk Research & Trend Analysis

Other works

Interested in working with us? We would love to hear from you.

We help brands, teams, and founders turn sparks of inspiration into powerful brandspaces.

Julia Pauli | Client Service Director

client:

client:

in.grid

in.grid

Year:

Year:

2023

2023

about

In the heart of Berlin's Spandau district, a visionary real estate project is unfolding that promises to reshape urban working and living. Spanning over 220,000 sqm, the twelve buildings represent an extensive mixed-use development designed from scratch, featuring an innovative blend of office spaces, cutting-edge laboratories, engaging commercial zones, and inviting community areas.

This ambitious project is not just about building structures but creating an ecosystem where work-life balance thrives amidst extensive publicly accessible green spaces. With gardens woven into the fabric of the ground level and lush rooftop sanctuaries, it aims to bring a slice of nature back to the cityscape, promoting biodiversity and well-being for all who visit or dwell within.

in.grid as a brand embodies a new breed of intelligent architecture: Intelligently built and always open for new ideas. It stands out with a grid-like design that's both smart and adaptable. Talking to progressive minds looking for more than just a workspace; it's created to feel like the perfect launchpad for visionary ideas. A framework, designed to be functional and straight forward, but with it’s custom animated typo literally speaking to you emotionally. Her language is uncomplicated, her tone of voice friendly and casual. Her message always simple: Here with me, you can let your ideas lift off.

services

Brand Design & Visual Identity

Brand Design & Visual Identity

Brand Strategy

Brand Strategy

Brand & Market Analysis

Brand & Market Analysis

Design Systems & Guidelines

Design Systems & Guidelines

Brand Positioning & Differentiation

Brand Positioning & Differentiation

UX/UI Design & Digital Products

UX/UI Design & Digital Products

Brand Purpose & Narrative

Brand Purpose & Narrative

Strategic & Territories & White Spaces

Strategic & Territories & White Spaces

Needs & Tension Mapping

Needs & Tension Mapping

Communication Design

Communication Design

Innovation & Concept Development

Innovation & Concept Development

Content & Campaign Development

Content & Campaign Development

Naming & Verbal Strategy

Naming & Verbal Strategy

Competitive & Category Mapping

Competitive & Category Mapping

Workshops & Co Creating Sessions

Workshops & Co Creating Sessions

Value & Benefit Definition

Value & Benefit Definition

Desk Research & Trend Analysis

Desk Research & Trend Analysis

Other works

Interested in working with us? We would love to hear from you.

We help brands, teams, and founders turn sparks of inspiration into powerful brandspaces.

Julia Pauli | Client Service Director

client:

client:

in.grid

in.grid

Year:

Year:

2023

2023

about

In the heart of Berlin's Spandau district, a visionary real estate project is unfolding that promises to reshape urban working and living. Spanning over 220,000 sqm, the twelve buildings represent an extensive mixed-use development designed from scratch, featuring an innovative blend of office spaces, cutting-edge laboratories, engaging commercial zones, and inviting community areas.

This ambitious project is not just about building structures but creating an ecosystem where work-life balance thrives amidst extensive publicly accessible green spaces. With gardens woven into the fabric of the ground level and lush rooftop sanctuaries, it aims to bring a slice of nature back to the cityscape, promoting biodiversity and well-being for all who visit or dwell within.

in.grid as a brand embodies a new breed of intelligent architecture: Intelligently built and always open for new ideas. It stands out with a grid-like design that's both smart and adaptable. Talking to progressive minds looking for more than just a workspace; it's created to feel like the perfect launchpad for visionary ideas. A framework, designed to be functional and straight forward, but with it’s custom animated typo literally speaking to you emotionally. Her language is uncomplicated, her tone of voice friendly and casual. Her message always simple: Here with me, you can let your ideas lift off.

services

Brand Design & Visual Identity

Brand Design & Visual Identity

Brand Strategy

Brand Strategy

Brand & Market Analysis

Brand & Market Analysis

Design Systems & Guidelines

Design Systems & Guidelines

Brand Positioning & Differentiation

Brand Positioning & Differentiation

UX/UI Design & Digital Products

UX/UI Design & Digital Products

Brand Purpose & Narrative

Brand Purpose & Narrative

Strategic & Territories & White Spaces

Strategic & Territories & White Spaces

Needs & Tension Mapping

Needs & Tension Mapping

Communication Design

Communication Design

Innovation & Concept Development

Innovation & Concept Development

Content & Campaign Development

Content & Campaign Development

Naming & Verbal Strategy

Naming & Verbal Strategy

Competitive & Category Mapping

Competitive & Category Mapping

Workshops & Co Creating Sessions

Workshops & Co Creating Sessions

Value & Benefit Definition

Value & Benefit Definition

Desk Research & Trend Analysis

Desk Research & Trend Analysis

Other works

Interested in working with us? We would love to hear from you.

We help brands, teams, and founders turn sparks of inspiration into powerful brandspaces.

Julia Pauli | Client Service Director